FRISCO, Texas – November 15, 2022 – Eidos Shanghai is now Gearbox Studio Shanghai, according to news released today by Gearbox Entertainment. This will be Gearbox’s first expansion into Asia—an important market in the company’s long-term growth strategy. Gigi Ning, who previously led Eidos Shanghai, will continue leading the studio as General Manager and report into Gearbox Publishing San Francisco.
Gearbox Studio Shanghai brings years of local experience to the Gearbox family, with the team supporting numerous AAA franchises since their original inception in 2008. This experience, alongside a proven track record of hyper-localized marketing efforts, puts Gearbox Studio Shanghai in a strong position to provide immediate and meaningful support to multiple titles across the Gearbox portfolio.
“China is a hotbed of industry talent, and I’m confident Gearbox Studio Shanghai will be instrumental in our vision for international growth here at Gearbox,” said Yoon Im, president of Gearbox Publishing San Francisco. “With this addition, we greatly enhance our ability to engage with players in the Chinese market and work directly with local up-and-coming development studios.”
The team at Gearbox Studio Shanghai will join in Gearbox’s mission to entertain the world. Like all Gearbox team members, the employees in the new Shanghai studio will experience a dedication to creating an anti-crunch culture and competitive benefits.
“Bringing Gearbox’s vision and creative spirit to our local community is a goal we’re ready to take on,” said Gigi Ning, general manager of Gearbox Studio Shanghai. “Gearbox has so many fantastic stories to tell, and we’re excited to share those with the players here in China.”
As Gearbox continues to grow, so does its search to find and bring on the best talent in the video game industry. Potential team members can find open positions on Gearbox’s website at https://www.Gearbox.com/careers/.
About The Gearbox Entertainment Company
The Gearbox Entertainment Company, LLC is an award-winning, creator and distributor of transmedia entertainment. Gearbox Entertainment has become widely known for successful game franchises, as well as acquired properties Duke Nukem and Homeworld, which it distributes across the world. Gearbox Entertainment is composed of four subsidiaries: Gearbox Software, Gearbox Publishing, Gearbox Studios, and Gearbox Properties. Gearbox Software, founded in 1999 by a team of industry veterans, is headquartered in Frisco, Texas and is known around the world for developing hit video games and franchises like Tiny Tina’s Wonderlands, Brothers in Arms, and Borderlands. Gearbox Publishing was established in 2016 with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. Gearbox Studios was formed in 2022 creates cutting-edge transmedia opportunities, including the upcoming movies and series based on Borderlands, Duke Nukem, and Brothers in Arms. Gearbox Properties was founded in 2022 to manage Gearbox’s wide variety of intellectual property across all products, mediums, and merchandise categories.
The Gearbox Entertainment Company is a proud member of the Embracer Group AB family of companies, which is publicly traded at Nasdaq First North (EMBRAC B). For more information, visit www.Gearbox.com.